Marketing Vendor Management for Auto & Commercial Vehicle Dealerships
Your Biggest Marketing Problem Isn't Performance. It's Not Knowing What's Actually Working.
Our Biggest Competitor Is Confusion.
Your vendors send reports. Every report looks good. Every vendor says they’re winning. We cut through the confusion. Logostek helps dealership leadership replace confusion with clarity through vendor accountability, executive visibility, independent advice, and confidence in marketing spend.
- No obligation
- You talk directly with Adam Miller
Your opportunity map
Find gaps
Set priority
Define next move
The Big Puzzle: You’re Paying for Marketing, but Is It Working?
Where dealership marketing breaks down
01
Every vendor says they’re winning.
You pay for SEO, PPC, social and your website, and each report looks good. But who checks that the results are real?
02
The reports are hard to read.
Google Ads and SEO dashboards are full of jargon, Google changes the rules constantly, and AI search makes it even harder to follow. No one at your store has time to keep up.
03
Vendors are slow to answer.
Follow-up falls to someone who already has another job.
04
No one can say which dollars sell vehicles.
You know what you spend, but not what it brings back.
05
Leads suddenly dry up, and no one knows why.
Your sales team is panicking, but is it a broken website form, a paused ad campaign, a vendor problem or the market? Nobody can tell you.
Too many vendors, too many reports, not enough time?
What we do
Your Marketing Department, Without the Full-Time Hire
We manage your vendors.
We attend your PPC, SEO and agency meetings, ask the hard questions, and set clear next steps and expectations, so there’s no guessing at the next meeting.
We don’t let go until we get answers.
We don’t let go until we get answers. We ask for real explanations, set clear deadlines and bring the issue back to the table at every meeting until it’s fixed. You get answers, not excuses, and your team can get back to selling.
We explain the numbers.
We analyze your Google Ads, SEO and lead data using premium SEO and competitive research tools, then tell you in plain English what’s working and what isn’t.
We advise your SEO and PPC teams.
Clear, data-backed direction so every vendor works toward more leads and sales.
How we work
From Confusing Reports to Clear Answers
Most dealerships pay several vendors and still can’t tell what’s working. Here’s how we take that off your plate, step by step.
STEP 1
Start with a conversation
A strategy call about your vendors, your goals and where leads or sales are getting stuck.
- Your current vendors and spend
- What’s working and what’s not
- Where to look first
STEP 2
Find out what each vendor is worth
We load your vendor, lead and sales data into ROI-Buddy and show you which vendors actually sell vehicles. The review fee is credited toward your first month if you continue with us.
- Cost per lead and cost per sale
- Where money is being wasted
- Close rate by vendor.
- Where to move your budget
STEP 3
We manage it from here
We join your vendor meetings, follow up until we get answers, and send you a clear monthly report.
- Vendor meetings and follow-up
- Direction for your SEO and PPC teams
- Monthly results and next steps
- 24/7 access to your ROI-Buddy dashboard
SEO
Be found when buyers search
Build technical authority and intent-led content that earns qualified organic traffic over time.
- Technical priorities
- Buyer-intent content
- Authority roadmap
AEO
Become the direct answer
Make your expertise easy for answer engines, featured snippets, and voice search to understand and surface.
- Answer-ready pages
- Structured evidence
- Entity clarity
GEO
Earn visibility in AI search
Strengthen the signals that help ChatGPT, Gemini, and Perplexity discover, trust, and cite your business.
- Citation monitoring
- Source authority
- AI visibility gaps
ROI-Buddy - The Tool
ROI-Buddy: Know If Each Vendor Is Worth the Money
HOW IT WORKS
We bring in your leads.
Connected vendors and CRMs send leads to ROI-Buddy automatically. Others can be added by CSV upload or entered manually.
Sales come from your DMS.
You share what each vendor costs.
Every sale is matched to its source, wherever possible.
01
Every vendor says they’re winning.
02
Every vendor says they’re winning.
03
Every vendor says they’re winning.
04
Every vendor says they’re winning.
05
Every vendor says they’re winning.
Your own login. You can check your ROI-Buddy dashboard anytime, and we walk through the results with you every month. Your numbers stay current without anyone on your team re-entering data.
Senior leadership
Strategy that moves into action.
-
Fractional by design
Diagnose
Find the gaps across search, answer, and generative discovery.
Prioritize
Turn those gaps into a focused plan tied to business value.
Execute
Ship improvements on a consistent operating rhythm.
Measure
Track visibility, qualified demand, and the next best action.
What gets measured
Proof before opinion.
Our reporting answers two questions: Is your marketing money selling vehicles, and are your vendors the right ones to get you there?
Cost per lead
What you pay each vendor for every lead they send.
Close rate
How many of each vendor’s leads turn into sold vehicles.
Cost per sale
What each sale actually costs you, vendor by vendor.
ROI by vendor
What you spend compared with what each vendor brings back.
Search visibility
Rankings, impressions, and qualified organic visits
Answer coverage
AI citations
Business impact
Measurement framework shown; actual priorities depend on your baseline and goals.
04 / Insights
Recent thinking on visibility.
Before you call
Straight answers.
We manage your dealership’s marketing vendors. We attend vendor meetings, follow up until we get answers, explain the numbers in plain English and show which vendors produce sales.
No. We work alongside your current vendors and hold them accountable. If one isn’t performing, we show you the data so you can decide.
No. We work alongside your current vendors and hold them accountable. If one isn’t performing, we show you the data so you can decide.
Do you work for the vendors?
A full-time hire costs a full salary plus benefits. Logostek gives you experienced vendor management and reporting for a monthly fee, and we work alongside the people you already have.
ROI-Buddy is Logostek’s own software. It compares vendor spend with the leads and sales each vendor produces, so you can see which ones are worth the money.
Pricing depends on the number of vendors and stores. Call for a quote!
Yes. We work with dealerships across the United States.
Client proof
What do they say about us
Marketing was only part of my job, and keeping up with our vendors had become a second job of its own. Some were hard to reach, and the reports weren’t easy to understand. Logostek took that off my plate. They join our vendor meetings and don’t let go until they get answers. And I love ROI-Buddy. I can log in anytime and see which vendors are producing sales, so our decisions are based on real numbers.
Mary Conrad
Marketing and HR Director
Every vendor’s results in one dashboard
Bayshore Ford’s marketing director now checks lead-to-sale results for each vendor anytime in ROI-Buddy.
Vendors held accountable every month
We join Bayshore Ford’s vendor meetings and follow up until every open question gets an answer.
Your Advisor
Meet your advisor
Meet Adam Miller
Director of Accounts
Before Adam worked in marketing, he ran a trucking business. He knows what it’s like to sit on the business owner’s side of the table: paying for marketing, hearing that it’s working, and not being sure what you’re actually getting for the money.
That experience is why he moved into marketing. Adam has spent more than 2 years as an account manager, working directly with businesses to keep campaigns on track, hold vendors to their commitments and turn reports into decisions. He is Google Ads certified, so when a PPC vendor walks through their numbers, he knows which questions to ask.
FAQ
Questions Dealers Ask
We manage your dealership’s marketing vendors. We attend vendor meetings, follow up until we get answers, explain the numbers in plain English and show which vendors produce sales.
No. We work alongside your current vendors and hold them accountable. If one isn’t performing, we show you the data so you can decide.
t’s similar. A fractional CMO is a part-time marketing executive. We focus that role on what dealerships need most: vendor management, clear reporting and better results from the budget you already spend.
No. We’re paid by the dealership and work only for you.
A full-time hire costs a full salary plus benefits. Logostek gives you experienced vendor management and reporting for a monthly fee, and we work alongside the people you already have.
ROI-Buddy is Logostek’s own software. It compares vendor spend with the leads and sales each vendor produces, so you can see which ones are worth the money.
Pricing depends on the number of vendors and stores. [Choose one: “Plans start at $X per month” or “Call for a quote after your free review.”]
Yes. We work with dealerships across the United States.